Good news travels...

I have just put out a release to local newspapers about one of my tour operator clients, whose bookings for the first two weeks of the year have shown massive growth.

Happy holidays... and happy companies!

In fact, compared to the same period of last year, the company's extended tour sales have doubled, and its short breaks are up 62 per cent. It's such an impressive performance that even one of my most cynical business editor contacts has agreed to run the story.

I'd love to grab all of the glory for this growth... or even some of the glory. The client has been with me for four years and, in that time, I've handled most of its advertising design as well as pushed for editorial exposure, with some success. So far, for a modest spend, the client has enjoyed two double-page spreads and numerous news stories sprinkled through media in its target market area.

It's been a great association; the client sells great products which give me confidence and I concentrate on projecting an image of high quality and, in B2B releases, show company directors who are at the core of their industry. I'd really like to think that I have, at least, brought some of that success.
What's great about good news is that it travels. So if you'll excuse me, I'll just ensure it travels as far as possible, as quickly as possible!